Amazon Ace Challenge gives students from top B-schools in India the opportunity to work on real-time cases with complex business problems.

Amazon Ace Challenge

(Proposal for an event branding)

Color Palette

To stay true to the Amazon brand, we decided to pick colors from the existing palette and create gradients from it. This look would provide a fresh approach while retaining the essence of the brand.

Visual Style

The visual style is inspired by legos and tetris, both games being related to building something. This mix would be appropriate for an event where participants would be solving problems.

Brand Extensions



Book Cover


Magazine Ad

Stage Backdrop

Event branding

Tent Car


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