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Branding for a medical device that lets you test your body at home.

01 The beginning of personalised healthcare.

The inito brand is more than a name. It's a set of values, attributes, and artwork that reflects the spirit of our company.

Using it consistently will reinforce our passion and commitment to providing a world class experience.

02 The story of our logo

We believe inito is the beginning of personalised healthcare.

As a brand we position ourselves between your devices and healthcare. It starts with the tap of your finger on your screen and it's possibilities are endless.

The brand logo echoes these beliefs. It's formed by the cohesive and unified design of a fingerprint and 'I'. The 'I' stands for you as a consumer and for inito. The fingerprint adds on as a visual metaphor for our belief in personalisation.

Final logo design in monochrome

Logo logotype

We crafted these beliefs into a symbol. A symbol that can be drawn by anyone. Recognised by anyone, anywhere.

Always give enough clear space around the logo ensure legibility, clarity and distinction

03 Design System

The inito brand system is made up of primary and secondary components that tell the story of technology empowering the world. They establish consistency across touchpoint for building brand recognition. They can be combined in a seemingly endless array, allowing our brand to adapt for the road ahead.

04 Typography

Inito uses Proxima Nova as its primary typeface and Myriad Pro as its secondary typeface. Any communication involving bold messages and headings uses Proxima Nova. Larger bodies of text, such as paragraphs, use Myriad Pro. Good typography plays a key role in communication, both internal and external. Clarity and consistency are essential to install confidence and understanding across all channels.

05 Colours

Meet Torea Bay, Viking, Grape. These colours are to be used across Marketing and Design, to establish the brand identity.

06 Iconography

Icons serve as an extended part of the visual identity of the brand. They serve as an important visual aid in any graphical communication. Their primary function is to serve a common visual language.

07 Pattern

Across all communication, we incorporate an oval converging pattern. This helps focus attention onto specific parts of the artwork. It also helps build consistency across designs.

08 App Icon

The app icon is a key visual which is the most frequently used representation of our brand. There are only two variants of the app icon.

09 Brand Identity Extension

We have created artwork files to cover a range of potential use. These comply with the brand guidelines and help maintain consistency across mediums.

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© Arun Gopidas 2020