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BRIEF:

PwC asked us to brand their accelerator program

OUR SOLUTION:

We broke down the task into three verticals:

  1. Creating the big idea

  2. Crafting the brand identity design

  3. Extending the identity design

  1. CREATING THE BIG IDEA

Who we are : We are an accelerator program

What we do : We will facilitate the growth of the 10 most eligible startups, to the next

level

How we do it : By facilitating a strong one year industry-startup-academia partnership and framework.

LevelNXT

Direct and Powerful

Should be the key focus of communication since it is the introductory year.

The name is descriptive enough on its own to communicate the core message

LevelNXT will help you

 

  • Create the next big Company

  • Become the next big Entrepreneur

  • Realize the next big dream

  • Build the next big legacy

In short , Level NXT is :

Accelerating #theNXTbig Startups

B. CRAFTING THE BRAND IDENTITY SYSTEM

Design language uses Blue & Red.

Red is the most visible colour on the spectrum. Also stands for Passion & Power.

Blue is considered a colour for authority.

A dark blue suit is considered a professional business attire.

The arrow represents growth & speed. Exactly what LevelNxt helps companies achieve.

The 45 degree lines denote steady and sustainable growth. Inspired from success & growth graphs.

The Background

 

Formed from a deep shade of blue to signify professionalism, has arrows patterned all across it to extend the visual language.

The Small Arrows

 

Extended from the logo unit, the red arrows appear randomly scattered across the visuals. These select few arrows represent the few best startups that will be chosen from the crowd of applicants.

The Big Arrow

 

Extended from the logo unit, this forms a consistent visual element across all our communication.

Placed strategically at the top right corner, it signifies the maximum potential we all should strive to achieve.

C. EXTENDING THE IDENTITY SYSTEM (APPLICATIONS)

1. LAUNCH VIDEO

2. WEBSITE DESIGN (Desktop & Mobile)

3. COLLATERAL DESIGN

Envelopes

Pen

Pencil

Notepad

Laptop Stickers

4. EVENT DESIGN

Stage Design

Stage Side Branding

AV for backdrop

TV Branding

Podium branding

Sound Unit branding

Question cards

Tshirts

Shirts

Registration Desk Backdrop

Backdrop

On stage cut out

Water Bottles

Table Signs

ID card Audience

ID card - Organiser/Delegate/Speaker

Volunteer Tshirts

Standee Near refreshment stand

Podium

Thank you cards

5. PROMOTIONAL CONTENT (ADS, TEASERS, SOCIAL MEDIA ETC)

Teaser Videos

Google Display Network Ads

Emailer Invites

Video Bytes

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© Arun Gopidas 2020