PwC asked us to brand their accelerator program
We broke down the task into three verticals:
Creating the big idea
Crafting the brand identity design
Extending the identity design
CREATING THE BIG IDEA
Who we are : We are an accelerator program
What we do : We will facilitate the growth of the 10 most eligible startups, to the next
How we do it : By facilitating a strong one year industry-startup-academia partnership and framework.
Direct and Powerful
Should be the key focus of communication since it is the introductory year.
The name is descriptive enough on its own to communicate the core message
LevelNXT will help you
Create the next big Company
Become the next big Entrepreneur
Realize the next big dream
Build the next big legacy
In short , Level NXT is :
Accelerating #theNXTbig Startups
B. CRAFTING THE BRAND IDENTITY SYSTEM
Design language uses Blue & Red.
Red is the most visible colour on the spectrum. Also stands for Passion & Power.
Blue is considered a colour for authority.
A dark blue suit is considered a professional business attire.
The arrow represents growth & speed. Exactly what LevelNxt helps companies achieve.
The 45 degree lines denote steady and sustainable growth. Inspired from success & growth graphs.
Formed from a deep shade of blue to signify professionalism, has arrows patterned all across it to extend the visual language.
The Small Arrows
Extended from the logo unit, the red arrows appear randomly scattered across the visuals. These select few arrows represent the few best startups that will be chosen from the crowd of applicants.
The Big Arrow
Extended from the logo unit, this forms a consistent visual element across all our communication.
Placed strategically at the top right corner, it signifies the maximum potential we all should strive to achieve.
C. EXTENDING THE IDENTITY SYSTEM (APPLICATIONS)
1. LAUNCH VIDEO
2. WEBSITE DESIGN (Desktop & Mobile)
3. COLLATERAL DESIGN
4. EVENT DESIGN
Stage Side Branding
AV for backdrop
Sound Unit branding
Registration Desk Backdrop
On stage cut out
ID card Audience
ID card - Organiser/Delegate/Speaker
Standee Near refreshment stand
Thank you cards
5. PROMOTIONAL CONTENT (ADS, TEASERS, SOCIAL MEDIA ETC)
Google Display Network Ads