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BRIEF:
PwC asked us to brand their accelerator program
OUR SOLUTION:
We broke down the task into three verticals:
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Creating the big idea
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Crafting the brand identity design
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Extending the identity design
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CREATING THE BIG IDEA
Who we are : We are an accelerator program
What we do : We will facilitate the growth of the 10 most eligible startups, to the next
level
How we do it : By facilitating a strong one year industry-startup-academia partnership and framework.
LevelNXT
Direct and Powerful
Should be the key focus of communication since it is the introductory year.
The name is descriptive enough on its own to communicate the core message
LevelNXT will help you
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Create the next big Company
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Become the next big Entrepreneur
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Realize the next big dream
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Build the next big legacy
In short , Level NXT is :
Accelerating #theNXTbig Startups
B. CRAFTING THE BRAND IDENTITY SYSTEM
Design language uses Blue & Red.
Red is the most visible colour on the spectrum. Also stands for Passion & Power.
Blue is considered a colour for authority.
A dark blue suit is considered a professional business attire.
The arrow represents growth & speed. Exactly what LevelNxt helps companies achieve.
The 45 degree lines denote steady and sustainable growth. Inspired from success & growth graphs.
The Background
Formed from a deep shade of blue to signify professionalism, has arrows patterned all across it to extend the visual language.
The Small Arrows
Extended from the logo unit, the red arrows appear randomly scattered across the visuals. These select few arrows represent the few best startups that will be chosen from the crowd of applicants.
The Big Arrow
Extended from the logo unit, this forms a consistent visual element across all our communication.
Placed strategically at the top right corner, it signifies the maximum potential we all should strive to achieve.
C. EXTENDING THE IDENTITY SYSTEM (APPLICATIONS)
1. LAUNCH VIDEO
2. WEBSITE DESIGN (Desktop & Mobile)
3. COLLATERAL DESIGN
Envelopes
Pen
Pencil
Notepad
Laptop Stickers
4. EVENT DESIGN
Stage Design
Stage Side Branding
AV for backdrop
TV Branding
Podium branding
Sound Unit branding
Question cards
Tshirts
Shirts
Registration Desk Backdrop
Backdrop
On stage cut out
Water Bottles
Table Signs
ID card Audience
ID card - Organiser/Delegate/Speaker
Volunteer Tshirts
Standee Near refreshment stand
Podium
Thank you cards
5. PROMOTIONAL CONTENT (ADS, TEASERS, SOCIAL MEDIA ETC)
Teaser Videos
Google Display Network Ads
Emailer Invites
Video Bytes