The Challenge

TITAN wanted to create a handbook for employees to understand what skills they need to develop at their current leadership role, and what skills they need to develop to get to the next level. Our challenge was to make this information into something readable and interesting.


The first step was to look for repeated content, and reducing content to make it crisp and precise.

Character Design

We then started looking at character designs that would lend a human touch to the entire handbook.

TITAN Girl Squad

TITAN Boy Squad

Design Language

We decided to extend TITANs color palette to help us color code different sections of the book. We locked down on fresh colours that would set a clear distinction while being easy on the eye.

We also developed text lockups that could provide consistency across the pages and make it easier to understand the context.

Header 1

Header 2 & Body


Level Selection

Top layer

We were inspired by century calendars which show the date and day of 100 years together, by using a simple wheel. Using this technique we would be able to help guide the viewer to what was relevant for them.

Middle Layer

Bottom Layer

Final Design

Cover Design

Once most of our book was ready, we wanted to have an iconic image for the cover. After some research we were able to narrow down on concepts we wanted to build on.


The ice-berg diagram for leadership development came across as a perfect icon for the competency development handbook. We used this as the base and developed it into our cover image.

Thanks for watching!

Silver for Employee Communication.png

This project was awarded

Silver for Employee Communication

at Big Bang Awards, Advertising Club Bangalore (2018)


Art Direction

Arun Gopidas


Kamakshi Kamath

Arushi Saxena

Book Design & Layout

Priya Choudhary

Character Design

Jithin Vijay

Arun Gopidas


Jithin Vijay

Arun Gopidas

Sreejith Surendran


Red Baton

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